We focus on proven products and markets
Market Oriented Strategies
The products and value chains were selected from fast growing market segments in which Burkina Faso has natural strengths. This will make a difference to competitiveness & sustainability of the innovations. Strengths include:
With more people looking for healthy, calorie free drinks, the herbal tea market is growing faster than ever before. While you might not have enjoyed hibiscus tea itself, hibiscus is an important ingredient. It gives herbal teas a rich red colour and some fruity flavour. So, it’s in great demand by makers of teas. The rich colour is also used to make colours and flavours.
- Organic certified production
- Potential for controlled expansion
- Controlled drying environment for added food safety
- Develop a controlled production system
- Lock in buyers from EU and India
- Support farmers to increase yields and improve quality
- Expand the grower base and build capacity of the processors
Exotic foods and flavours are becoming better known & well liked around the world. Ginger is an important culinary spice and is used to create natural flavours and aromas.
For years the spice market has struggled to keep up with this growing demand. At the same time new leaders in the market like Nigeria have not been able to develop smooth logistics – creating space for new suppliers.
- Reliable exporters
- Good quality control, traceability and food safety
- Organic certification
- High Volatile oil content >2%
Becoming an established supplier of ginger for the global market hinges on being able to open up new growing areas in Burkina Faso. By being able to source more ginger at affordable prices we hope to develop a scalable, competitive production model and win market share.
Novel grains are increasingly in demand, especially by western shoppers looking for exciting new food ingredients. Fonio - a truly west African grain - is not only novel, it’s also gluten free. For many this grain has the potential to become the next quinoa.
- Amongst the leading producers of fonio in Africa
- Organic certification
Farming is organic, but farmers can benefit from improved seed and better farming practices. At a processing level mechanisation and smoother production processes can help to increase the volumes that can be produced per season.
Kilichi , a flavoured dried meat snack, offers a route to a new market for at least 100 emboucheurs & a chance to improve cash flow and technical skills. This can have significant development impact on herdsmen in parts of Burkina Faso that require greater stability.
- A tradition of cattle herding
- Opportunities to improve productivity and lower cost of production
The central challenge is how to access new markets such as kilichi, how to produce this at scale and then how to solve some of the market linkages, cash flow and technical challenges in this chain?